An Effective Marketing Strategy & Presentation Folder

The business world has given many forms to the marketing collateral of today. Before there were actually two senior positions in an organization, Chief executive officer (CEO) and Chief finance officer (CFO). Now a third power in an organizational structure has evolved with a position called Chief marketing officer (CMO). This position has been created due to the changing marketing techniques and the growing importance of them in the business world. This position has to cater to all these marketing needs of an organization. The needs can be broad ones on a mass level or in marketing terms, we would call it the above the line (ATL) marketing or they can be on a small scale or below the line (BTL) marketing, basically used for a marketer to tailor their message for a niche audience.

As for below the line marketing, presentation folders have made an impressive impact. A presentation folder has many advantages. It is a marketing tool which can help present all your company documents in an attractive and organized manner. If there is an important prospective client or investor, one needs to have a presentation folder to make an effective impact. This folder signifies professionalism and a company that is well to do. If it is about a proposal or selling an idea, a presentation folder will be your presentation partner for delivering the right message in an effective way. A presentation folder helps in branding a business. If the presentation folder is decent and presentable, the chances of your business being noticed goes way up. An attractive folder can indulge someone opening it and want to see how the inside is.

A business can be represented as a whole with all the relevant information compiled in a presentation folder. They can consist of details of the product and services offered. They can consist of company brochures and one can also include documents like policies of sales or financing requirements and so on depending on the client and industry.

Then when you are giving a presentation folder, one can avoid giving in the business card. The business card can be wedged into the small cuts in the folder. This is very convenient as all the information is together at one place. The client or prospect can just keep everything at one place in the shape of that presentation folder.  A CD or DVD can also be added to the pocket presentation folder if a prospect does not want to read all the information.

The bottom line is a presentation folder is a mobile way of advertising a company name, logo and slogan. They build a perception of a business in a prospects mind as a brand which gives quality and competitive products and services.