An Effective Marketing Strategy & Presentation Folder

The business world has given many forms to the marketing collateral of today. Before there were actually two senior positions in an organization, Chief executive officer (CEO) and Chief finance officer (CFO). Now a third power in an organizational structure has evolved with a position called Chief marketing officer (CMO). This position has been created due to the changing marketing techniques and the growing importance of them in the business world. This position has to cater to all these marketing needs of an organization. The needs can be broad ones on a mass level or in marketing terms, we would call it the above the line (ATL) marketing or they can be on a small scale or below the line (BTL) marketing, basically used for a marketer to tailor their message for a niche audience.

As for below the line marketing, presentation folders have made an impressive impact. A presentation folder has many advantages. It is a marketing tool which can help present all your company documents in an attractive and organized manner. If there is an important prospective client or investor, one needs to have a presentation folder to make an effective impact. This folder signifies professionalism and a company that is well to do. If it is about a proposal or selling an idea, a presentation folder will be your presentation partner for delivering the right message in an effective way. A presentation folder helps in branding a business. If the presentation folder is decent and presentable, the chances of your business being noticed goes way up. An attractive folder can indulge someone opening it and want to see how the inside is.

A business can be represented as a whole with all the relevant information compiled in a presentation folder. They can consist of details of the product and services offered. They can consist of company brochures and one can also include documents like policies of sales or financing requirements and so on depending on the client and industry.

Then when you are giving a presentation folder, one can avoid giving in the business card. The business card can be wedged into the small cuts in the folder. This is very convenient as all the information is together at one place. The client or prospect can just keep everything at one place in the shape of that presentation folder.  A CD or DVD can also be added to the pocket presentation folder if a prospect does not want to read all the information.

The bottom line is a presentation folder is a mobile way of advertising a company name, logo and slogan. They build a perception of a business in a prospects mind as a brand which gives quality and competitive products and services.

Full Color Custom Stickers for Every Occasion

Custom sticker printing online is one of the easiest and creative ways to speak your mind. Whether you choose to promote a business, represent a campaign, protest or just to make people laugh with a funny slogan, a sticker is the simplest method to get the word out. The best part is that you can use them just about anywhere you can imagine, from inside your company to a car. A sticker is the most convenient method of promotion. If you have never considered the powerful impact stickers have then consider the various advantages.
If you want a small sticker, think about where you want to use them. If you are sticking them to a car or a boat, have them be laminated to protect the sticker from moist weather. The content on the smaller sized sticker should be considered next since you want to mention key information on the sticker such as brand image or company slogan. A business slogan can make it easier for readers to remember your sticker. While some personalized stickers may help your business, keep in mind that a flashy and vibrant sticker might not be appealing to all age groups. Try to stay away from bright and neon colors, these can be hard to read and might not be as eye-catching as you would like. The colors that you use for the text and design should be considered altogether when creating a final product.
You have the freedom to create your sticker from start to finish. You can make them as vibrant and bold as possible or if you want them to be simple and to the point. Anything that seems to fit with your concept can be done easily. What you decide to create should be unique and have a lasting impression. A sticker that turns heads is the best way to attract people to what message you want to convey.
One aspect about custom cling stickers is that they are affordable and come in a variety of shapes and sizes. If you are looking for larger stickers or smaller ones, you can easily find them at an online printing company. With a customizable online sticker printing company (PrintingFairy.com), one can do just about anything with the design and actual sticker from its shape to its size.
Lastly consider the quantity of your stickers. Ordering in bulk will be an affordable option when buying from an online printing company. When buying from an online printing company, they will make it easier for you to finalize your design and offer you a cheaper price. A reputable printing company will use sticker printing machines that create high quality stickers using CMYK and Pantone color matching system to offer you cheap sticker printing.